How to market your website!
Is your current website:
Does your website use Responsive Design, allowing it to perform well on mobile devices, laptops and desptop computers? Google greatly prefers mobile friendly websites and ranks them higher. Ask Google if your site is mobile friendly!
How long does your website take to load, on a 3G wireless connection especially? Google prefers fast websites and ranks them higher. Ask Google if your site is fast!
22% of Canadian adults have a disability that affects their daily lives. Are you including these people in your potential clients? Did you know that Google ranks accessible sites higher? Ask WebAIM if your site is accessible!
Do you see a common theme here? If your site is mobile friendly, fast & accessible, you will rank higher and include more web searchers as your potential customers.
Your new website is live, now what?
OK! Now your site is mobile friendly, fast & accessible. It's well branded, uses SEO appropriately, offers a high level of usability and potential for high conversion. Will the world beat a path to your door?
We have a few more steps to consider:
- Get the word out with a social media campaign
- Paid marketing including Google Ads, social media boosting & paid ads
- Monitor search engine ranking and effectiveniess of paid campaigns
- Update content regularly to keep both people and search engines interested
- Continue adding SEO oriented content, focused first on your users
Should you be using a chatbot or "live" chat?
Chatbots really became practical in 2016, when Facebook first allowed chatbots to use Messenger. A chatbot will recognize user button clicks & keywords and respond with intelligent responses. Chatbots run 24/7 and don't take coffee breaks or vacations.
Live chats require a human operator, though the user experience can be more detailed. Operators could be you, your team, or a team hired to fulfill the live chat. Responses can be "canned" to streamline the process, or they can be freely typed by the operator.
Both systems, properly executed will enable:
- Greater availabilty of your company to users
- More availability of company information for users
- Instant engagement of potential clients seeking information or assistance
- Increased satisfaction of existing clients